Wednesday, February 15, 2006
Welcome to the exciting world of promotional products!
Whether you’re looking to: • drive traffic to your tradeshow booth, • improve response rates on direct mail campaigns, • increase referrals, • improve return business or • improve employee morale, promotional products work.
According to a recent study, 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful.
By coming to this site, you’ve taken a significant step towards growing your business. Within this site you’ll find out how to locate products, as well as how to find a qualified distributor.
Take advantage of an advertising medium with a proven track record, one that easily out shines its competitors.
There are multitudes of Internet sites and I have so many catalogues that let me order direct. Do I really need to go through a distributor?
A professional and experienced promotional products distributor will help answer your questions…even those questions you might not think to ask or didn’t know you needed to ask. He or she will be able to help you design a program to get results, and save you time and money. Here’s 10 good reasons why you should consider using a professional promotional products distributor:
1. GOOD DISTRIBUTORS GO BEYOND JUST SELLING PRODUCTS. Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. While it’s true that you can buy a product anywhere, an experienced distributor can help you solve problems, plan a program and get results.
2. PROFESSIONAL DISTRIBUTORS HAVE ACCESS TO VAST PRODUCT RESEARCH RESOURCES, INCLUDING AN EXTENSIVE DATABASE WHICH CONTAINS MORE THAN 500,000 PRODUCTS. Yes, you can find a mug online, but a distributor can find hundreds of mugs, in a multitude of colors, sizes, shapes, materials, designs, etc. Have you saved money if you get the mugs and they are not the right color? Is it worth the extra savings if you get the mugs and they are so breakable due to inferior materials that they are virtually unusable?
3. DISTRIBUTORS ARE IN TUNE WITH THE TRENDS, INCLUDING HOT ITEMS AND THE NEWEST PRODUCTS AND PROCESSES. A qualified distributor can add creativity, innovation and imagination to your overall program to achieve your goals. Many online service show you the products they want to sell; a qualified distributor will listen to what you want and help you find the right product for your needs. And a distributor can provide tangible samples that appeal to your senses: taste, touch and feel!
4. YOUR DISTRIBUTOR IS MORE THAN JUST A SALESPERSON. Chances are, you will buy promotional products more than once in your life. Once a company uses a distributor, that relationship often continues for years…and even decades. Your promotional products distributor is someone you have worked with, someone you know and someone you trust. In many cases, companies use the distributor as part of the creative team, even including him or her in marketing meetings.
5. PERSONALIZED SERVICE IS THE ROLE OF A DISTRIBUTOR. When going online, your selection is what the Internet company determines to make available. When you work with a distributor, your selection is determined by your needs and goals, enhanced by the experience, creativity, and recommendations of that counselor who has your best interests at heart. Online, you're a faceless, nameless buyer. With a distributor, you're a client with your own personal shopper, receiving service along with ideas and prices. When you order online, who monitors your order and your deadline? Your distributor has your interests in mind. Seldom do you receive that kind of personalized, “hand-holding” customer service from an unknown online company.
6. INDUSTRY DISTRIBUTORS CAN OFFER EXPERIENCED ADVICE ON HOW (AND IF) TO IMPRINT ITEMS. You may have found the perfect key chain, but will your logo imprint on it? Will it be recognizable? Some things DON’T work and there might be something that will work better. A qualified promotional products distributor can explain to you the best printing process for your program, your imprint and the product you’ve chosen.
7. TRAINED DISTRIBUTORS CAN SAVE YOU MONEY IN THE LONG RUN. Many times, a price you see in a generic catalog or on the Internet does not cover many “hidden” costs involved—set up, imprint duplication, shipping, etc. A distributor can help you avoid unexpected and un-budgeted costs by quoting the total price up front.
8. DISTRIBUTORS WILL WORK WITH YOU TO GET YOUR ARTWORK IMPRINTED PROPERLY. Say you want your company’s logo embroidered on a golf shirt. How do you insure that it will be done properly, using the correct colors? A trained distributor can work with you to insure accurate transfer of your artwork, including correct fonts, size, spacing and many other important factors. And your distributor’s commitment to quality customer service will guarantee that you are satisfied with the finished product.
9. PROFESSIONAL PROMOTIONAL PRODUCTS DISTRIBUTORS CAN ASSIST YOU IN DEVELOPING A WORKABLE DISTRIBUTION PLAN FOR YOUR PRODUCTS. Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. But what if the cost of distributing your product is more than the product and more than your expected ROI (return on investment)? A distributor can help you avoid unexpected problems like this.
10. DISTRIBUTORS ARE THE EXPERTS IN THEIR FIELD. When you’re sick, you want a doctor who has the specialization and training to help you. PPAI distributors meet the highest qualification standards in the industry and display “The Mark of a Professional.” A MAS (Master Advertising Specialist) or CAS (Certified Advertising Specialist) designation after a distributor's name means he or she has earned the industry's only official certification. There’s no need to spend all your time on the Internet or searching through catalogues. Your promotional products distributor will come to you…like a doctor who makes house calls!
It all adds up. You NEED a distributor!
To get EXAMPLES of successful distributor programs using promotional products, click here.
Customers receiving promotional gifts are more likely to give salespeople referrals. In one experiment, the difference in the number of referrals was as much as 24 percent.
Since everyone naturally likes to receive gifts, that makes promotional products marketing the only advertising medium that has built in ingratiation.
For that extra performance boost, look to awards and incentives because employees are willing to work hard to get them. That's the conclusion drawn from a new study by Baylor University. Employees say they are likely to try harder when competing for awards and incentives in teams rather than individually.
Promotional products improve the recipient's impressions of an advertiser. A survey revealed that 56 percent of resondants had a favorable impression of the advertiser before receiving a promotional product. That number increased to 71 percent after receiving a promotional item.
You can triple booth traffic just by including a promotional product in your pre-show mailing, according to the Trade Show Bureau. Most effective are the use of "companion gifts," such as sending an imprinted coaster before the show and giving away a matching coffee mug at your booth.
Using me as a consultant can mean the difference between success and failure of a promotional campaign. As a professional promotional products distributor, I have the expertise to help you create a campaign theme, an imprint message, method of distribution and products which are appropriate to your campaign and budget.
When charged with such challenges as building a company or product image, promoting a new facility, motivating employees, introducing new salespeople or improving client/customer relations, a promotional product distributor will give you guidance and ideas to assure success.
Promotional product recipients prefer subtle imprinting for certain products -- particularly the higher-end items including awards, plaques, briefcases, luggage, clothing, portfolios, writing instruments, etc.
To change employee behavior, corporate awards and incentive programs need to be frequent and should specifically reward employees for sustaining the desired change. Otherwise, the Baylor University study reveals, up to half the time, the particular behavior change that management seeks disappears once the program ends.
As a professional promotional products distributor, I can offer many special services like artwork, computer graphics,layout/paste-up, warehousing, fulfillment, packaging, gift wrapping, copywriting, imprinting and engraving.
Promotional products should relate to the advertiser's message. However, prior to choosing the products, we will spend important time discussing the best way to achieve your goals. Consider these six elements when planning a successful promotion: 1.Define Promotion Objectives 2.Identify Target Audience 3.Plan Product Distribution 4.Determine Central Theme 5.Develop Message for Imprint 6.Select Products
Promotional product mailings can dramatically improve response rates for campaigns involving other media, such as print advertising. In a study by Dallas Marketing Group, a national tile distributor wanted to integrate the use of direct mail and promotional products into an existing print advertising campaign. Response rates were tracked for a known group of subscribers. Some subscribers received only the trade ad, while others also received a sales letter, a promotional product, or a promotional product incentive. From those respondents exposed to both the trade ad and some form of direct mail, two-thirds identified the direct mail piece as the catalyst that prompted their response.
Seven Steps to a Successful Promotional CampaignSuccessful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.
Ready to plan your next promotion? Use the distributor search engine to locate a PPAI member distributor in your area. You and your distributor will discuss these seven important elements to help you plan the best promotion for reaching your objective:
1. Define a specific objective.Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.
2. Determine a workable distribution plan to a targeted audience.Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.
3. Create a central theme. Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.
4. Develop a message to support the theme.Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.
5. Select a promotional product that bears a natural relationship to your profession or communications theme. A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney®."
6. Don't pick an item based solely on uniqueness, price or perceived value.Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
7. Use a qualified promotional products distributor.A good promotional products distributor will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few. PPAI distributors have met the highest qualification standards in the industry and display "The Mark of a Professional." A MAS (Master Advertising Specialist) or CAS (Certified Advertising Specialist) designation after a distributor's name means they've earned one of the industry's only official certification. To find a PPAI distributor, use the search engine on this site or e-mail PPAI at PR@ppa.org.
Wednesday, January 18, 2006
What type of equipment do we have? We have a 18 color M&R high-performance Challenger II. It is designed for quick setups and high-speed production.
We also have a 12 color M&R Formula 5090. Here is a quick manufacturer supplied video printing some shirts with the M&R Formula 5090.
and a 6 color Sidewinder manual press.
What brand of inks do we use? Only the Best Rutland Inks.
Do you we use retensionable screen frames or wooden? Retensionable screen frames
How long have we been in business? 12 years.
Do we really have the experience to handle your job? Experience is our middle name.
How often do we check the temperature when sending the shirts through the dryer? During every single job. Can we be sure that the ink is reaching the correct cure temperature so that it will not wash out of my t-shirts? Yes you can. That's why we check the temperature over and over again.
Will the printing on my t-shirts be straight or crooked? We use laser guided systems to make sure the logo is on straight.